#BudgetMeals Trends on TikTok as Recession Fears Grow in the U.S.

Publicado el 08/05/2025 a las 20:35

• #BudgetMeals sees 20% spike on TikTok
• 37 million Americans live in poverty
• Recession fears mount across the U.S.

More than 37 million people live in poverty in the United States, and with the threat of a recession looming, Americans are turning to creative ways to save money.

One method gaining traction on TikTok is budget-friendly cooking, according to Newsweek.

What’s happening:

• 11.1% of the U.S. population is currently living below the poverty line, according to Census data.

• JPMorgan raised the likelihood of a recession this year from 40% to 60%, which has sparked growing fears.

• On TikTok, creators are posting videos showcasing dinners under $60 per week or grocery hauls for just $50, Newsweek reports.

Between the lines:

• The hashtag #BudgetMeals grew by 20% in one month, now appearing in more than 64,000 posts.

• These videos are attracting thousands of views and likes, particularly from families looking for practical solutions in the face of rising inflation.

• Creator Caz Mooney, interviewed by Newsweek, said she began posting recipes out of financial necessity and now receives messages of gratitude from around the world.

#BudgetMeals on TikTok Mirrors U.S. Economic Strain

What the experts are saying about #BudgetMeals:

• “The content resonates because it’s authentic and reflects current economic anxiety,” said Michael Della Penna to Newsweek, referring to growing recession fears.

• “Food prices have risen 24% since 2020, and people are feeling it,” added Ted Rossman of Bankrate.

• Andy Smith, from Edelman Financial Engines, warned in Newsweek that rushed financial decisions based on viral trends could have long-term consequences.

The bigger picture:

• Consumers are adjusting their spending habits—opting for more store-brand products, shopping at discount retailers, and cutting back on entertainment expenses.
• Although summer typically brings an uptick in spending, the trend this year is leaning toward frugality.
• Social media isn’t just showcasing a culinary craze and a new TikTok trend—it’s reflecting an economy under strain, where every dollar matters.

Also of interest: CVS Exits Obamacare Markets, Affecting Millions

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