Sister of “El Conejo Toys,” Member of Markitos Toys’ Circle, Murdered in Culiacán

El Conejo Toys’ sister murdered

Violence targets Sinaloan creators

YouTuber remains publicly silent

A new tragedy has shaken the community of content creators in Sinaloa following the murder of María de Jesús, sister of YouTuber El Conejo Toys.

The 35-year-old woman was shot dead on the afternoon of Tuesday, August 26, in the district of Villa Adolfo López Mateos, known as El Tamarindo, in Culiacán.

The attack occurred near a kindergarten and an abandoned market, sparking panic among residents of the area.

Authorities confirmed that the victim was the daughter of the creator known as “El Loco Mailo” and the sister of José Ismael, alias El Conejo Toys.

The Attack on El Conejo Toys’ Sister in El Tamarindo

El Conejo Toys’ sister murdered-Photo: Shutterstock

According to local media, María de Jesús was inside an improvised shack when she was intercepted by armed men.

The assailants arrived in several vehicles and opened fire at close range on the woman.

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Witnesses reported that a man was at the scene and managed to escape, although it is unclear whether he was injured.

The victim was wearing a black blouse with red hearts and black leggings at the time of the attack, according to Infobae.

Security Forces Deployed

The attack on El Conejo Toys’ sister prompted an immediate deployment of federal and state forces in the area.

Members of the Army, the National Guard, and the Public Security Secretariat cordoned off the scene.

Forensic investigators from the Sinaloa Prosecutor’s Office collected at least seven shell casings at the crime scene.

So far, no arrests have been reported.

Violence Against Content Creators

Although it has not been confirmed whether María de Jesús was involved in digital projects, her death comes amid a pattern of violence against influencers and musicians linked to Sinaloa.

In January 2025, pamphlets circulated in Culiacán accusing 25 creators of having ties to the Chapitos faction of the Sinaloa Cartel.

Among those named were Markitos Toys, El Conejo Toys, Peso Pluma, and Roberto Tapia.

Since then, at least nine of the individuals mentioned in those narco-messages have been murdered.

The M4Y1Z4 K1LLS the Sister of El Conejo Toys—Once Again They Take the Life of an Innocent Woman.

In El Tamarindo, Culiacán, a woman was sh0t dead in front of a kindergarten. The incident occurred near the local kindergarten as the M4Y1Z4 strikes again, k1ll1ng 1nn0c3nts.

The… pic.twitter.com/Ys7WzmglUJ

— Sinaloa Sin Filtro (@SinaSinFiltro) August 27, 2025

Ties to Markitos Toys and Family Tragedies

El Conejo Toys maintains a close relationship with Marcos Eduardo Castro, known as Markitos Toys, and his siblings Kevin and Mayve Castro.

Just last month, they all appeared together celebrating a birthday on social media.

In interviews, the influencer has also spoken about how addictions have affected his family and the personal challenges he has faced.

In December 2024, he suffered the loss of his daughter, a blow that deeply marked him.

El Conejo Toys Remains Silent

On his YouTube channel, El Conejo Toys has more than 393,000 subscribers and remains active on social media.

His most recent video shows him participating in horseback rides alongside Kevin Castro, part of Markitos Toys’ circle, according to Infobae.

Following the murder of his sister, the creator has not issued any public statement.

The Sinaloa Prosecutor’s Office continues its investigation as violence against the influencer community shows no sign of stopping.